Experience A Life Extraordinary | MDW 2023

LG Electronics (LG) has joined forces with premium Dutch lifestyle brand Moooi to reveal five one-of-a-kind LG OLED Objet Collection Easel and Posé lifestyle TVs in “A Life Extraordinary,” a multi-sensorial exhibit blurring the lines between technology and décor. This marks the second time the two brands partner during Milan Design Week after a successful collaboration last year.
A Must-See Exhibition Exploring New Lifestyle Innovations in Home Design. An agglomeration of nine immersive habitats, “A Life Extraordinary” is a true representation of Moooi’s eclectic yet luxurious aesthetic. To complement this imaginative environment, the sophisticated LG OLED Objet Collection Lifestyle screens get a playful makeover in five Moooi patterns for design lovers to enjoy, starting with the Easel (65ART90) and Posé (55LX1) at MDW 2023.
“In a Moooi world envisioned by LG OLED, technology enhances aesthetics and drives creativity,” said Marcel Wanders, Founder and Creative Director, Moooi. “Together, we are on a mission to show how tech consumer goods can become desirable interior design pieces that bring harmony, yet excitement to a space.”
A true artist’s canvas, the LG OLED Objet Collection Easel sports a movable Moooi-designed canvas fabric cover showcasing the magnificent colors and contrasts of LG’s self-lit display technology. With a design that can elevate any home interior, the lifestyle TV resembles an easel used for painting or displaying art. When set to Line View, the cover slides up – reducing the amount of screen visible and giving users access to useful features and modes such as Date & Clock and audio player.